End to End ICO – Gemstra is a decentralized blockchain-integrated ecosystem for the social selling economy. It consists of a proprietary merchant platform called Gemstra Boutiques that disintermediates the traditional layer between social sellers and brands by giving each seller a unique customizable boutique. The Gemstra Token is a blockchain economy that truly decentralizes social selling by governing best interests of the parties involved. The Gemstra Token allows Brands, Sellers, Merchants, and Customers to transact continuously and instantaneously through customizable commission, gamification, and recognition models. Gemstra Token creates a commonwealth for social selling that solves the problems in traditional direct selling / social selling model. Social selling has been restrictive toward Brands and captive toward Sellers. By creating a commonwealth model powered by the blockchain, Gemstra provides transparency and fair governance to a model restricted to monolith Brand that create silos to keep Sellers captive. Social selling is the next retail frontier and has grown explosively with the evolution of social media and the contract economy. This $180Bn industry with 120M independent sellers is growing at 7-10%. What began in the early 1900’s as a door-to-door, person-to-person model of selling will define the future of consumer. Gemstra is excited to power the largest gig economy and redistribute value back to the influencers who will build the brands of tomorrow. See Gemstra.